Overview
Marketing automation software is an advanced platform designed to assist marketers to discover new clients, improve marketing efficiency, analyze campaigns, and leading behavior. Another ultimate marketing automation example is to send out surveys to gain reviews on services, products, and updates. Freshmarketer is one such complete marketing automation suite that offers cloud-based conversion optimization solutions.
There are numerous marketing automation tools for you to choose from. In this freshmarketer review, we will discuss the points that differentiate Freshmarketer from its pack and check out if it is the best fit for your marketing needs.
Who is Freshmarketer for?
Freshmarketer is a special requirement for marketers looking to carry on crucial marketing requirements like auto-responding, triggered lead journey building, dynamic form capture, and lead nurturing and scoring. It integrates with content management systems (CMS) but does not possess its blog-building capabilities. So, users need to manage their content through conventional CMS like WordPress.
Freshmarketer is an obvious choice for expanding capabilities for marketers who are already well versed with other Freeshwork products.
Freshmarketer Ease of Use
Freshmarketer offers a robust and easy-to-use complete marketing automation suite platform. You can sign up for a free 21-day trial initially. You can log in simply with your Google account and access the dashboard. All the tools populate on the main page to start with any task.
The dashboard utility might seem overwhelming initially, but after onboarding, you can experience the ease of having all the features in one place. Once you access your main page, you will find your Marketing Dashboard. You will see your Email overview with additional data on its engagement and trend.
You can find the Analytics tab next to the Marketing Dashboard with recent reports. You can create a new report or check for any previous campaign reports.
On the left pane of your window, you can find the Contacts with their lists and accounts.
The next tab below Contacts is the Marketing Automation which includes,
∗Segments
∗Journeys
∗Journey Templates
∗Journey Emails
∗Chatbots
∗Email Campaigns
∗Transactional Emails
∗WhatsApp Campaigns
∗Chat Campaigns
∗Offline Events
Then you have the Landing Page tab where you can create customized landing pages for your campaigns. Next, you have the Settings tab for various profile settings.
The support center can be accessed with the call and chat tab given at the bottom of your dashboard. You can also switch to another Freshworks tool. Freshmarketer scores more when you consider its seamless integration with other Freshworks ecosystem.
Freshmarketer Features
Freshmarketer supports marketing automation across the customer lifecycle. The cross-functional tools bridge the gap from marketing to sales making sure teams synchronize their work to achieve common goals with a transparent lead activity and data performance.
Let us take a look at Freshmarketer complete marketing automation suite important features in detail.
Custom Forms and Landing Page
Freshmarketer provides a custom form and landing page similar to email building. You are free to choose from the vast collectibles of form fields and landing page templates using the drag and drop editor. Various triggers can be designed and introduced accordingly for immediate engagement post-conversion.
Forms have the analysis and powerful reporting that ensures they are designed optimally. Website experiences can be improved with the help of responsive landing pages.
Conversion Optimization
Freshmarketer offers a special toolset for conversion optimization capabilities. These tools function in sync to analyze conversion funnels for a seamless, easy experience for prospects to provide key data and continue converting as they are worked down the funnel. Key conversion analysis tools include A/B testing, heat mapping, and session replays.
Heat mapping lets you track both mouse movements and on-page clicks across every single page. A/B testing lets you try various designs, messaging, and several form fields you request information for. Session replay captures and replays actual site visits in real-time with analysis on where users are drawn to, stuck or more. Freshmarketer funnel analysis tool monitors visitor exit rates at a higher level to understand the missed conversion.
Lead Management
Lead management tools comprise everything you need to manage leads, customers, prospects, and contacts from a single platform. Information can be automatically fed into the system with the help of emails, online forms, other offline and online engagements. Freshmarketer lets users create custom fields to input any worthy data that needs tracking for offline input.
Lead Scoring tools integrate these inputs to prepare and assign scores based on lead quality allowing you to track leads and set outreach as they move through your marketing and sales funnels.
Email Marketing
Modern marketing strategy is a must for email automation. Freshmarketer provides abundant tools for creating, testing, optimizing, and delivering great quality marketing emails. You get to choose from the numerous templates or design one from scratch with the drag and drop editor. Customized emails can be created within no time and with no prerequisite coding knowledge.
Highly customized automation with triggered emails can be designed for personalized lead engagement and set a schedule to receive an email at an exact time. Extensive analytics and reporting tools help in keeping a close eye on all campaigns and email triggers.
Journey Builder
Journey Builder is the map road to success for marketers. Freshmarketer assists you in every way to build and execute the designed journeys. It is easy to create optimized designs, messages, offers, and more to build triggered paths for a friendly customer experience. It also lets you stop triggers to ensure customers are not bombarded with too many emails in the journey.
Personalization
The personalization attribute runs automatically to optimize messaging. It lets you experiment with various experiences for specific audiences and segments. Setting up unique marketing assets refines audiences with specific landing pages with industry-related offers, emails, and discounts for price-specific audiences. There are also post-experience outreach tools to determine your site visitor’s satisfaction.
Analytics and Attribution
The reporting tools perform in-depth analysis to understand every contributing minute detail and your campaign metrics. Prime analysis areas include triggered journeys, email performance, and conversion methods. You can decipher the performance analysis with the known prospect, lead, or consumer data to unearth actionable insights around specific audience segments, time, and location. And, with this journey overview monitoring, you can easily attribute purchases and conversions to real-time ROI for the marketing efforts.
Freshmarketer Pricing
Freshmarketer offers three tiers of pricing that increase with additional features. This complete marketing automation suite offers a 21-days free trial to test the solution irrespective of the pricing plan.
Free Plan – Here you get 100 free marketing contacts billed annually. The available features are,
⇒Contact and Account Management
⇒Contact Lifecycle Stages
⇒Website Tracking and Built-in Chat
⇒Email Marketing Campaigns
⇒24×5 support
Growth Plan – It is suitable for growing businesses that need to measure, analyze, and understand every customer interaction. Pricing starts at Rs.1,299 instead of Rs.1,599 when billed annually.
You get all features in Free plan along with,
⇒Drag and drop Journey Builder
⇒AI-powered Predictive Contact Scoring
⇒Custom Domains
⇒Landing Pages
⇒Custom Reports and Dashboards
Pro Plan – This helps businesses that need seamless multichannel marketing with personalization. The pricing starts at Rs.10,499 instead of Rs.12,599 for annual billing.
You get all features in Growth Plan plus,
⇒Advanced Webhooks
⇒WhatsApp Business
⇒Chat Bots
⇒Custom Roles
⇒Behavioral Targeting
Enterprise Plan – This plan is made for businesses that require governance, customization, and advanced metrics. The rate for this starts at Rs.20,999 instead of 25,199 for annual billing.
Here, you will get everything in Pro Plan with an additional,
⇒Transactional Emails
⇒Field Level Permissions
⇒Auto profile Enrichment
⇒Advanced Metrics
⇒Dedicated Account Manager
If you are still unable to decide on which plan is right for you, you can view the complete feature comparison and understand your requirements.
Freshmarketer: Pros and Cons
For marketers, Freshmarketer is always helpful for the team and individuals. The free plan itself is enough to get the feel of the platform. As with every tool, Freshmarketer also comes with its benefits and drawbacks.
Pros
»Provides a superior feature set with fair pricing that makes matured and complex automation solutions business-ready.
»Includes precise analytics tools like heat mapping and session replay.
»The dashboard is modern and easy to navigate.
»Brings together sales and marketing automation that improves customer engagement.
»Documentation is great with an intuitive user interface.
Cons
»Pricing is costly for small-scale businesses and the free plan is too basic to use the best features.
»The Conversion Rate Optimization tool does not work.
»Behavior analysis and content management could be better.
Read Also,
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Freshmarketer Final Thoughts
Freshmarketer when accessed with its complete ecosystem makes a great option as a complete for marketing automation suite. The solution includes everything that one expects for journey building, email marketing, in-depth reporting, and attribution, etc.
The Customer Satisfaction Algorithm is created to gather customer reviews, comments, and reviews across a range of social media platforms. Freshmarketer presents the data in an easy-to-digest form that shows how many people have positive and negative responses. With this handy information you should be equipped to make appropriate buying decisions that you won’t regret later.
